The idea of Made in India dates back more than a hundred years, to a time when India was still under British rule. In 1905, when the Swadeshi movement was at its peak, Indian leaders and freedom fighters encouraged people to quit British goods and use products made in India. This was encouraged to build our own economy and stand up for our freedom.

Post independence, India tried different ways to grow its industries. For many years, there were strict rules on businesses, known as the License Raj. Then, in the 1990s, India opened up its economy to the world. That change allowed Indian companies to expand, improve, and reach international markets.

A major shift came in 2014 when the Indian government launched the “Make in India” campaign. This movement aimed to boost manufacturing, attract foreign investors, and create jobs in India. It pushed businesses to dream big and aim global.

Cut to 2025; something even stronger is happening now. Nowadays, people are proudly using the phrase ‘Made in Bharat’ as this phrase carries more emotion. Today, Indian brands are loved not just in India but across the world. From big cities in the U.S. to small towns in Europe, Indian products are winning hearts. Whether it’s Amul’s butter and cheese, Zomato’s food delivery app, Dabur’s Ayurvedic products, or Himalaya’s natural health and beauty range—the world is saying yes to Indian quality and trust.

Let’s explore how these Indian brands started, how they grew and are becoming global brands.

Indian Brands Gaining Global Recognition

Amul – The Taste of India

The origination of Amul dates back to 1946 when India was about to get its independence from British rule. Amul represents the white revolution in India. Today, it’s not just a household name not just in India but also in countries like the U.S., UAE, Australia, and Singapore. Currently,

Amul exports butter, cheese, and milk powder to over 50 countries.
In October 2024 alone, 768 Amul export shipments were made from India.
Amul exports its products to Bhutan, the United Arab Emirates and the United States.
India is the top exporter of Amul products worldwide, accounting for 65,750 shipments. Turkey follows distantly with 602 shipments, while Singapore ranks third with 524 shipments.

Dabur – Origin as Ayurveda Brand

Dabur was founded in 1884 by Dr. S.K. Burman in Kolkata as an Ayurvedic medicine company. Dabur currently operates in over 120 countries, and its products are especially popular in the Middle East, North Africa, and the U.S. Its key exports include Dabur Chyawanprash, hair oils, herbal toothpaste, and skincare products. As people are shifting towards sustainable living, Dabur’s Ayurveda-backed products have gained massive traction.

Royal Enfield – The Global Cruiser

Established in 1901, Royal Enfield has transformed from a domestic motorcycle brand into a global icon. Known for its classic design and robust performance, the brand has a strong presence in markets like the UK, the USA, and Australia. It exports to more than 60 countries and has exclusive stores in cities like London, Paris, Buenos Aires, Bangkok, Melbourne, and Dubai.

Himalaya – The Herbal Hero

Launched in 1930, Himalaya Wellness is another brand built on the strength of India’s rich medicinal heritage. Today, it is sold in 100+ countries with a strong presence in Southeast Asia, the Middle East, and Europe. Its bestsellers include the Neem Face Wash, Ashwagandha supplements, and Liv.52 for liver care.

Parle-G – Nostalgia in Every Bite

Launched in 1939 by Parle Products, Parle-G quickly became a symbol of affordable nutrition and comfort for millions of Indians. This full of nostalgia biscuit, wrapped in yellow-and-white packaging, has become a household essential across India.

Parle-G is exported to over 100 countries, including the U.S., Canada, the UK, Australia, and parts of Africa and the Middle East. In fact, during the 2020 pandemic lockdown, Parle-G recorded its highest sales in eight decades as people turned to familiar, affordable, and shelf-stable foods. Parle-G once held the Guinness World Record for being the world’s largest-selling biscuit brand by volume. It is often referred to as the ‘biscuit of the common man’.

Why the World is Turning to India?

What makes Indian products so appealing globally? Why is the world falling in love with products made in India? Here are the reasons.

Curiosity for Indian Culture

People across the globe are becoming more interested in India’s rich culture, including Ayurveda, food, meditation and yoga. For instance, Turmeric lattes are served in cafes from New York to Tokyo, Indian cuisine, clothing, and music are gaining popularity everywhere, and Ashwagandha supplements are sold in health stores across Europe. This worldwide curiosity is helping many Indian brands grow in terms of value and popularity.

Contribution of Digital India

Indian brands are using the latest technology to grow fast, thanks to Digital India and a booming startup scene. With tools like Artificial intelligence, cloud systems and smart delivery models, Indian markets are able to reach new markets quickly and with ease. Some brands go global within just a few months, not years, something that wasn’t possible before.

Shift Towards Sustainable Living

As people are becoming health conscious, they are shifting towards natural, simple, and sustainable living. Products based on herbal ingredients, ethical sourcing and eco-friendly packaging are becoming more and more popular. And India, with its centuries-old traditions of wellness, respect for nature, and handmade crafts, is leading the way.

Products like copper water bottles, bamboo toothbrushes and herbal face packs are loved by people worldwide as they are sustainable and good for the planet.

Made in Bharat in Pop Culture

Indian products and cultural exports are no longer limited to grocery shelves. Today, ‘Made in India’ is making its presence felt in films, international events and everyday life.

International Yoga Day

One of the biggest examples of India’s cultural influence is International Yoga Day, which is celebrated every year on 21st June. The day was announced by Indian Prime Minister Narendra Modi in 2014 and was adopted by the United Nations, and by 2025, over 180+ countries now observe it. From Times Square in New York to the Eiffel Tower in Paris, and even on ice-capped mountains in Antarctica, people come together to perform Surya Namaskars and meditate.

ISRO, Vaccines & More

The Indian Space Research Organisation made headlines with Chandrayaan-3, placing India on the global space exploration map. The fact that these missions were low-cost but high-impact made the world take notice of India’s scientific capabilities.

During the Covid-19 pandemic, India played a major role in vaccine diplomacy, sending millions of doses of Covaxin and Covishield to developing nations in Asia, Africa, and Latin America under its “Vaccine Maitri” initiative.

Sarees, Handlooms and Khadi

India’s textile and handicraft industry has also gone global. Khadi, once a symbol of the freedom struggle, is now being reimagined as a sustainable fabric by designers both in India and abroad. Indian handloom sarees from Assam, Kanchipuram, and Banaras are worn by Oprah Winfrey, Gisele Bündchen, and Naomi Campbell at international events. Chikankari, Zardozi, Phulkari and other embroidery styles are gaining traction in global haute couture shows.

The Road Ahead

Indian brands are just getting started. Today, Indian brands are not only being sold across the world but are also being loved, trusted and celebrated. Whether it’s Amul butter in the U.S., Dabur honey in Dubai, a Bollywood film playing in France, or yoga mats being rolled out in Brazil, Bharat is everywhere.

People aren’t just buying Indian products anymore. They’re believing in them. They’re enjoying the authenticity, the natural ingredients, the values, and the sense of connection.

So the next time you sip on a haldi doodh (turmeric latte) in London, watch a Bollywood song in New York, or use an Indian skincare product in Japan, remember you’re part of a global movement that celebrates the spirit of Bharat.

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Our team of authors at The Global Hues comprises a diverse group of talented individuals with a passion for writing and a wealth of knowledge in their respective fields. From seasoned industry experts to emerging thought leaders, our authors bring a wide range of perspectives and expertise to our platform.

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