“Anchored in heritage & supported by science, Nourish Mantra focuses on holistic wellness.”
(Founder & CEO, Nourish Mantra)
The richness of India lies in the age-old wisdom of traditions and the co-existence of modern chemistry. Incorporating this unique essence into a brand, Ritika Jayaswal laid the foundation of Nourish Mantra in 2020. It is not easy for an entrepreneur to leave behind a well-established business and build a new brand from scratch. At first, Ritika joined her family business of iron & steel manufacturing, but soon she pivoted her way to pursue her passion for building a consumer product brand.
Following her passion, she enrolled in a renowned art and design institution, Parsons School of Design in New York. After completing her graduation, she associated with an esteemed beauty accessory brand in New York and was responsible for managing its global distribution. Combining her passion with valuable professional experience & expertise, she began her entrepreneurial journey with Nourish Mantra.
As a guiding force, her grandfather played a crucial role in her entire journey. He introduced her to various Ayurvedic practitioners and industry experts who are well-known in their areas of expertise. Ritika asserts, “ I took those insights to the US, where I blended them with cutting-edge science to create distinctive, effective formulations tailored to modern lifestyles.”
Best Of Both Worlds
“At Nourish Mantra, our unique approach to product development blends ancient Indian wisdom with modern chemistry which caters to the diverse needs of our customers.” This line by Ritika holistically captures the essence of her brand. Offering a wide range of skincare, haircare, and wellness products, Nourish Mantra as a modern beauty brand is successfully revitalising traditional Indian beauty while also making them relevant to today’s dynamic lifestyle.
Aligning with the ethos of sustainable and mindful living, all the ingredients used in the products are ethically sourced, 100% vegan, and cruelty-free. In Ritika’s words, “Our dedication to excellence is reflected in every product we create, and we take pride in our ability to balance science with tradition, resulting in innovative and reliable products.”
Changing The Narrative Of Beauty World
With the mission to provide result-driven beauty & wellness solutions, Nourish Mantra focuses on achieving beauty from the inside out. Ritika iterates, “Every day, we are getting closer towards changing the global narrative about beauty. Nourish Mantra is a platform where beauty isn’t the source of happiness, but happiness is the source of beauty.”
The Astonishing Milestones
The flying numbers of the company speak of its great achievements. Nourish Mantra is winning the trust of customers with high-quality products that are backed by extensive clinical trials and proven results that build a strong customer base of 50,000+ happy customers. The quality products of Nourish Mantra have been picked up by international beauty subscription boxes. The other notable achievements of the company are:
- Featured in Forbes USA and Allure
- Recognized in “100 Most Powerful Brands Scripting Success In India” in D2C Yearbook India 2021
- Nominated in Vogue Beauty Awards 2021
- Won Pure Beauty Awards 2020
‘Be Bold And Fearless’
Ritika believes “It’s never too late to start. Today is the first day of the rest of our lives”. She advises other budding women entrepreneurs to be brave and bold enough to give themselves a chance to pursue their dreams without the fear of failure or rejection. “Don’t shy away from seeking advice from those who have been there before. Knowledgeable guidance and support can often be the key difference between success or failure.”