Ten CRM Software For Startups Optimising Customer Relations

Ten CRM Software For Startups: Optimising Customer Relations


Startups are young and vulnerable businesses in a highly competitive world. If you are running a startup, you need to keep in mind several things to make your startup successful. One thing in particular that you require is a CRM, i.e., Customer Relationship Management software. This software helps you understand where you are with your customers, the direction you need to go, and the obstacles coming your way. Using CRM software for startups streamlines the interaction between the customer and the company. It helps to understand customers’ needs, boosts sales, and builds long-lasting relationships. The article explores the top ten CRM software for startups. They are curated based on their features, usability, customer reviews, and overall performance of the software.

 CRM Software For Startups

Top Ten CRM Software For Startups

  • LeadSquared

LeadSquared is a CRM and marketing automation software to help businesses capture, nurture, manage and track customer leads in one place. It provides end-to-end sales solutions for businesses. Key features of the software include- lead management and scoring, workflow automation, and sales automation. The only downside of this software is that it gets slow while using, and the mobile app has limited functionality.

  • Salesforce

Salesforce is one of the oldest and most well-established CRMs. The software provides organisations with personalised solutions. The Salesforce Customer 360 is the complete CRM product, and the software has built-in apps for marketing, sales, commerce and service. The key features of Salesforce software include- AI analytics, lead scoring, sales and lead management and sales forecasting. The software integrates with several applications, has in-depth training resources, and provides tailored solutions that fit business processes perfectly. However, the software is very costly and involves hidden costs.

  • HubSpot

HubSpot is a CRM that manages your contacts and sales, does digital marketing for you and nurtures leads. The HubSpot CRM software is free and comes with tools such as live chat, dynamic lists, forms for lead capture and email marketing. The software is easy to use and integrates with various applications. The downside is that the paid packages are costly, and sales features aren’t as powerful as their marketing features.

Also Read: Top Effective Email Marketing Strategies You Must Know

  • SugarCRM

SugarCRM was formerly an open-source software and became proprietary software in 2014. The aim is to help the marketing, sales, and customer service teams achieve the best customer experience by providing software that makes difficult things easy. It is available both on-premises and in the cloud. SugarCRM has over 2 million active users in over 160 countries. The software is highly customisable, flexible, and has a short implementation period. The downside of the software is that it is expensive in higher packages, complex to learn and has limited automation features.

  •  Streak

Streak is the perfect CRM for startups as it integrates with Gmail so that Gmail users can use their inboxes and other tools together. The software keeps track of leads, closes deals, resumes, and projects, schedules and sends emails, and maintains a business relationship with its partners. Streak offers a free version for individual use.

  • Keap

Keap was formerly known as Infusionsoft, a web-based platform that startups used to focus on what and how to grow sales in their business. The software started in 2001, integrates with 2500 plus apps and combines CRM, sales, and marketing in one platform. It helps automate and streamline processes, including follow-ups, calendar bookings, invoicing, and payments. The software gives a 14-day free trial for Grow and Pro plans. 

  • Nutshell

It is an affordable CRM software that offers a sales automation platform to integrate dozens of business software applications. Nutshell helps the sales team optimise their efforts and focus on building their relationships with their customers. It offers a sales process, collaboration tools, and email sync with Gmail and Outlook.

  • Pipedrive

Pipedrive is an easy-to-use, flexible, and result-oriented CRM designed to help startups get organised. The software focuses on the sales pipeline and activities to get your customers through it. It provides customers with excellent team collaboration and lead management. The CRM is known for being manageable and ideal for international business companies.

  • Agile CRM

Agile CRM is a sales CRM that offers its free version to at least ten users. Startups can attach documents to companies, contacts, deals, and emails in-app. The software allows social media integrations to publish and respond to posts on social media. It integrates marketing automation, contact management, email, and real-time alerts. The software automates the upcoming voice calls and follow-ups by sticking an appointment calendar online.

  • Insightly

Insightly is a cloud-based CRM that tracks contacts, projects, and documents in a single interface. It provides options to customise structuring and assessing customer data and records. The software can easily integrate with leading business systems like Gmail, Outlook, Mailchimp, and Evernote. You can access Insightly on platforms such as iOS and Android. 

In Conclusion

These top ten CRM software for startups streamline their process, such as managing customer data, supporting marketing teams, and increasing customer satisfaction.

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