Customer relationship management combines practices, strategies, and technologies companies use to manage and analyse customer interactions and data throughout the customer lifecycle. The software focuses on improving customer service relationships and retention and driving sales growth. This article looks into the different customer relationship management software.
Top 8 Customer Relationship Management Software
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Zendesk Sell
Zendesk Sell, earlier known as Formerly Base, is a CRM tool available online and offline. The tool provides services to small, mid-market, and businesses. It helps the sales, marketing and support teams concerning lead and customer needs. This tool helps with email automation, tracking, creating custom dashboards, and lead scoring. You can use this tool because of its simple interface. It is the perfect solution for companies looking to establish faster lead response time, increase the company’s revenue, and generate new leads faster and quicker.
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Hubspot
It is the most sought-after software that consolidates all your CRM tools in one place. Hubspot offers tools to help businesses gain customers. It is a popular choice for businesses, from startups to enterprises. The key features of this tool include:
- Contact and Lead Management – Store and organise contact information. Help categorise contacts based on demographics, interests, behaviour, and target marketing campaigns.
- Helps Manage The Sales Pipeline
- Marketing Automation
- Reporting & Analytics
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Sales Creatio
Sales Creatio is a CRM tool for professional sales management of all types, from short sales cycles to long cycles in about 5 minutes. Now, that is fast. The tool helps manage leads, opportunities, orders, and invoices and gives you access to the best sales practices using the integrated business process. It has a low code technology, providing users with a wide range of customisation. The tool also boasts features- 360-degree customer views, field sales, orders and invoices.
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Apptivo
Apptivo is a cloud-based integrated application designed to help small to medium-sized businesses manage functions- customer relationship management, sales, marketing, finance, human resources and supply chain management. Other features of this tool include- a social news feed, IMAP email integration, drag-and-drop email templates and developer API.
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ClickUp
The tool helps organise and grow customer relationships through data visualisations, marketing automation, and communications. The features and tools are customisable, and teams like marketing, support engineers, and finance can use Clickup to manage their tasks and close deals rapidly.
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Freshworks
It is a cloud-based software that helps businesses manage their customers. The primary feature of Freshworks is to provide a 360-customer view and help companies get the complete information of the customers. It includes contact information, purchase history, and customer interactions with the company.
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Microsoft Dynamics
Most offices use all the features of Microsoft; in the same way, there is Microsoft Dynamics. It is the better-known CRM of the Microsoft 365 system. The software application covers the various aspects of business, from financials to marketing. With the help of this tool, you can access and understand your sales performance metrics and lead value report and improve employee performance.
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BIGContacts
BIGContacts is a CRM by ProProfs, and it is a tool to help your small teams grow their business through improving contact management. The tools save all the emails between you and your customers in one place, allowing the team to stay updated. It helps you add contact information through email, spreadsheets, forms and webhooks.
In Conclusion
Customer relationship management is a necessity to make your business successful. These eight customer relationship management tools help businesses streamline all processes and reduce the task of doing everything manually.
