iprospect

iPROSPECT: PAVING THE WAY INTO THE GLOBAL DIGITAL MEDIA WORLD

“The only thing that has remained the same for the agency is its name” – Rubeena Singh (CEO, iProspect) iProspect, a Dentsu company, is a digital global media agency that is known for its innovation and clientele that includes big brands. The company knows how to combine media strategy and storytelling with digital expertise and […]

Continue Reading
digital kong

Digital Kong: A One-stop Platform For All Marketing Solutions

“At the very beginning, one master skillset needs to be the pillar of strength for the business, even when everything else fails” –  Sanjana Nischal (COO, Digital Kong) The Global Hues received the opportunity to get in conversation with Sanjana Nischal, the Chief Operating Officer of a leading marketing solutions company, Digital Kong.  Digital Kong […]

Continue Reading
schbang

SCHBANG: BRINGING INTEGRATED MARKETING SERVICES UNDER ONE ROOF

“Having the right kind of culture sets the right tone for the quality of output provided”  – Harshil Karia, Co-Founder, Schbang Every company has a basic need for a variety of marketing resources and tools to ensure its proper functioning. Designing a correct website, front-end development, creating a mobile application, etc are the essential requirements […]

Continue Reading
kinnect

KINNECT: OFFERING RESULT-ORIENTED DIGITAL MARKETING SOLUTIONS

At Social Kinnect, we push the limits with an underdog attitude.” –  Chandni Shah (Founder & COO, Kinnect) Kinnect is one of India’s largest digital marketing agencies that is a confluence of creative and media. Founded by Chandni Shah and Rohan Mehta in 2011, the company is headquartered in Mumbai. Kinnect believes in connecting old-school […]

Continue Reading
Neil Patel

FROM DIGITAL MARKETER TO AN ENTREPRENEUR: NEIL PATEL’S JOURNEY

“SEO is a race, not a sprint” – Neil Patel If you know well about the terms, ‘PPC’, ‘Inbound marketing’ or ‘SEO’, there are high chances that you are familiar with the man who has gained immense popularity with his entrepreneurial and digital marketing skills, Neil Patel, 31, is a famous digital marketing entrepreneur. Neil […]

Continue Reading
Entrepreneurial Skills To Build A Successful Brand

All You Need To Know About Entrepreneurial Skills To Build Your Way To A Successful Brand

Running your own business is not an easy task, it means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to know how to court sales, and on the other side of operations, you are also going to know how […]

Continue Reading
Brand Vs Business

Brand Vs Business – Can Every Business Become A Brand?

While most people think that every business is a brand and there is no difference between the two, the difference between your “brand” and your “business” is the latter – the company – is the organization that produces your products or offers your services. Your “brand” is the image or identity that your business projects—the […]

Continue Reading
Successful Branding

Identifying Your Brand Pillars: Keys To Successful Branding

PURPOSE – Before you started with your brand, you must have had something about how the brand will serve a purpose, the most important thing about your brand is what purpose it serves and how it will be beneficial to the people. Your brand purpose is the meaningful reason behind why your brand exists. To […]

Continue Reading
Preventing Controversies

Preventing Controversies: How To Assess The Cultural Dimension of Your Brand

Marketing and advertising have a lot of power and influence over cultivating and engineering our cultural consciousness, but with that power comes great responsibility. Hence, it is crucial that brands avoid including culturally inflammable ideas in their branding.   1.  Ecommerce has vastly changed the way we purchase goods and services, and social media has […]

Continue Reading