The world’s most vigorous app marketplace, The App Store launched in 2008 by Apple incorporation, is currently offering 1.8 million apps and visited by half a billion people each week.

Apple Inc. launched a new small business program for AppStore. A developer program that will help independent developers and small businesses to facilitate their business. It will take the next generation of innovatory apps forward on the AppStore.
It will provide reduced commission on paid apps and in-app purchases. This will benefit the developers selling digital goods and services in the store.
Also, developers qualifying for the program will be charged a reduced commission of 15 percent.

A reduced commission of 15 percent is applicable for the developers who qualify for the program. The App Store’s standard commission rate of 30 percent remains in place for apps selling digital goods and services and making more than $1 million in proceeds, defined as a developer’s post-commission earnings.

iPhone 12 couldn’t impress

PC: Forbes

When Apple announced its latest models in September 2020. It included the iPhone 12, the direct successor of the iPhone 11. Some analysts pointed out that the company failed to address an argument: “why should the average consumer sell out $1000 or more for its new top-notch model?”

They believed that Apple used to make a strong case on the reason that tech buffs should gravitate towards exclusive products (iPhone X in 2017, iPhone XS in 2018, iPhone 11 Pro in 2019). In 2020 they have failed to do so. Apple failed to bring out the case on why the average consumer should purchase an iPhone 12 Pro/Pro Max vs a 12/12 mini.

The company couldn’t highlight any difference between the models’ processors, battery life, or screen technology, Deutsche Bank analysts indicated. Camera capabilities and a larger base of storage were the only key difference between the models. The iPhone 12 models and the iPhone 12 Pro models can be distinguished by the extra camera lens in the latter. But this will mostly matter to serious photographers, not to the average consumer.

People were rooting for the revolutionary design. Apple failed to do so. Many criticized the model sides were similar to iPhone 4-5.

“Given all the features offered for iPhone 12, the value proposition for iPhone 12 Pro essentially comes down to the quality of the camera. And the camera indeed appears stunning — but the camera is the only differentiator between iPhone 12 and iPhone 12 Pro,” said Raymond James analysts.

Completely portless iPhone 13

PC:iMore

The company has primary plans for its iPhone 13 that is expected to be launched this year. This next-gen iPhone will be completely portless.

How will you charge it?

Only via MagSafe as reported by the youtube channel front page tech. While this claim could be absurd a few months ago, the opinion on wireless charging for iPhones has slowly started to change. The success of Apple’s MagSafe verifies the claim.

PC: Macworld UK

The problem with Magsafe:

The only problem with MagSafe charging on the next-generation iPhone will be slow speeds. This is because the MagSafe standard right now can only transfer 15W power to compatible iPhones at best.

Did Apple listen to Facebook?

PC: WION

Apple extended the remission on app fees for paid items such as tutoring and fitness classes till June 2020.

This move aims to help pandemic hit instructors and performers. They can continue to use iPhone applications for virtual classes and events at no cost.

“As the world fights Covid-19, we recognize that adapting experiences from in-person to digital continues to be a top priority,” Apple said on its developer website.
Facebook asked Apple to skim over its usual 30 percent commission in mobile apps. This happened before enabling those social platforms which were streaming applications that were used to create, promote, and host paid events. These include concerts and theatrical performances to yoga classes and cooking lessons.
This move came amidst the increasing analysis of app store fees by developers and anti forces. Apple currently collects 30% of the commission from the total price of paid apps and in-app purchases. It was argued that Apple is abusing its dominance of the marketplace.

Apple battled with Apple clone

Franklin Ace 1200

PC: cult of mac

There was an Apple clone called “Franklin Computers” that looked like Apple and ran its software.
When the Apple II (one of the world’s highly successful microcomputers) was introduced in 1977, the tech world paid attention. Though the computer didn’t turn Apple into a billion-dollar giant overnight, it raked in a massive amount of money eventually. these were:

$770,000 revenue the year it debuted, $7.9 million the year after that, and a whopping $49 million the year after that.

Franklin Electronic Publishers took the route to rip off Apple’s revolutionary machine. It introduces the apple II clone, a $2,200 Franklin Ace 1200 computer. They have also created apple clones earlier (franklin series 1000). The Ace 1200 was a solidly built machine, boasting a 1 MHz MOS/commodore 6502 microprocessor, 48KB of RAM, 16KB of ROM, and dual 5-1/4-inch floppy drives.
The controversial part of Franklin’s plan was the company’s decision to copy Apple’s ROM and operating system code. This made the computer compatible with Apple’s DOS 3 (APPLE’S OPERATING SYSTEM). It made Cupertino (corporate headquarters of Apple) upset.
In May 1982 a lawsuit filed by Apple pointed out that Franklin’s system included embedded strings containing easter eggs put there by Apple’s programmers — like the name of Apple cider James Huston.
Franklin’s lawyers admitted to copying Apple’s software. However, they said “because Apple’s software was readable only by machines, and not something in printed form like a novel, it couldn’t be protected by copyright.”
Despite an initial ruling in Franklin’s favor, Apple ultimately triumphed in the U.S. Court of Appeals. Franklin was asked to remove its clones. Anyhow they removed clones from the market by 1988. Two extra keys were added to Apple IIe, so users could easily tell the difference between official Apple computers and clones.

Conclusion

Apple has gone through ups and downs. It’s one of the most secretive company which a long history. Apple has always remained in highlights with it’s impeccable new initiatives. We are sure, next year something new will be in line.

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